Thursday, February 11, 2016

Know How Direct Mail Marketing Can Help with Your Branding Efforts

Branding should be at the heart of any of the Denver marketing services you choose to use for your marketing efforts. The good news is that existing marketing efforts you may already be employing, like direct mail marketing, can be tailored to help boost brand recognition and loyalty. Connecting with Your Audience Direct mail marketing offered by prominent Denver marketing firms can be trail and error in the initial stages until you know which customers are responding to your efforts, although test mailings can help define your audience. Brand loyalty can be established through direct mail marketing by: • Addressing customers by name in an appropriate manner • Sending out mailings likely to be of interest to recipients • Including non-marketing efforts like "thank you" cards for recent orders

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