Thursday, October 22, 2015

Marketing Firms See Direct Mail as a Key to Success for Businesses

The era of the Internet has undoubtedly changed the direct marketing industry, with businesses everywhere now having a wide range of promotional channels at their disposal. This does not mean, however, that the seemingly old-school idea of direct mail marketing is no longer relevant. On the contrary, marketing experts see direct mail marketing as a way for businesses to get new leads to their websites and eventually generate increased sales. There are numerous reasons why direct mail marketing can work wonders for your business the same way other channels can.

Tuesday, October 20, 2015

Gain New Customers by Sending Them Standout Direct Mail Postcards

E-mail and social media marketing may slowly be gaining popularity, but most small businesses still see a world of opportunity with direct mail campaigns. Surprising as this may sound for others, direct mail marketing actually gains a 25 percent response rate among audiences, compared to the 23 percent garnered by e-mails. One way to ensure some attention and a response from a prospective customer is by sending them a postcard. Postcards are inherently intriguing for most people, since these evoke a desire for them to read the message on the back and learn more. You must create a postcard that’s both engaging and eye-catching, make it standout from other items in the mail, otherwise your recipient wouldn’t even bother to take a close look.