Thursday, October 22, 2015
The era of the Internet has undoubtedly changed the direct marketing industry, with businesses everywhere now having a wide range of promotional channels at their disposal. This does not mean, however, that the seemingly old-school idea of direct mail marketing is no longer relevant. On the contrary, marketing experts see direct mail marketing as a way for businesses to get new leads to their websites and eventually generate increased sales. There are numerous reasons why direct mail marketing can work wonders for your business the same way other channels can.
Tuesday, October 20, 2015
E-mail and social media marketing may slowly be gaining popularity, but most small businesses still see a world of opportunity with direct mail campaigns. Surprising as this may sound for others, direct mail marketing actually gains a 25 percent response rate among audiences, compared to the 23 percent garnered by e-mails. One way to ensure some attention and a response from a prospective customer is by sending them a postcard. Postcards are inherently intriguing for most people, since these evoke a desire for them to read the message on the back and learn more. You must create a postcard that’s both engaging and eye-catching, make it standout from other items in the mail, otherwise your recipient wouldn’t even bother to take a close look.
Thursday, September 10, 2015
Do you think direct response marketing is outdated and ineffective? Many experts certainly don’t agree, and attest to the practice’s effectiveness in engaging more customers and increasing revenue. Small businesses serving only local markets, in particular, would find this strategy highly beneficial. Why Direct Marketing Is Still Relevant The use of postcards has long been done to reach target customers straight at their homes or places of business or work. It allows you to receive immediate feedback to your invitation, or to quickly assess how your customers respond. While technology-driven or online marketing techniques like mobile marketing and email ads may have more proponents, direct marketing still shows its effectiveness in reaping a better response from consumers.
Tuesday, September 8, 2015
Despite being an excellent marketing tool, the Internet can never provide the valuable fulfillment of customer interaction in a more personal level. Traditional marketing practices may be hard to implement in today’s digital age, but they bring the business to its target consumer closer and eventually foster a lasting relationship. Back then, the only way to promote a business’ products or special offers is either through public presentations or demos, or sending snail mails to individual houses. With the easy accessibility of the Internet through various devices, it is often believed that many old-school marketing practices have already been rendered obsolete—but that is not the case. Direct mail services have never left the marketing scene and are still as effective as other existing solutions due to its personalized appeal to recipients.
Friday, July 10, 2015
Everything can now be found on the Internet, including details on choosing the right products and service among many brands. It has become a valuable tool in marketing that reaches and influences more customers online, even beyond local communities. With progressive email and content marketing methods, most companies, even small start-ups, fail to acknowledge that information dissemination of brands used to be done through traditional direct mailing. Contrary to popular belief, this process has never gone away, and in fact is still in use even among corporate giants, albeit not as popular as before. While the Internet offers countless possibilities of virtual interaction, it can never replace the timeless worth of human communication on a more personal and direct level.
Thursday, July 9, 2015
If you are currently a small business owner or aspiring to be one, you’ve probably come across lots of articles outlining why business startups fail. If you look closely, one common reason for this sad reality is unsatisfactory or wrong marketing strategies. In fact, Forbes’ number one reason for business failures is the company’s inability to really get in touch with their customers through deep dialogue. What does that spell for your marketing tactics? You need to connect more deeply with your target customers. You may already have online services handling that for you with emails and newsletters, but in order to improve your chances of success, you need a more direct approach. This is especially true if you operate in an industry presently choked with big competitors. It may be time to reconsider the direct mail.
Thursday, June 25, 2015
You got a fully-loaded database of targets whose mail box, digital or otherwise, you bombard with brochures, coupons, newsletters etc. periodically. Sadly, only a portion of those bother returning your call. You know you offer great business and create very compelling copies but the returns on your direct response marketing efforts are still astonishingly low. What could you have missed? Perhaps, you have not taken time to know your targets well enough. Note that direct response marketing is a targeted form of practice. This means if you focus your message on the right target, the more potent that message becomes to bring you conversion. Practices such as email-blasting people in your broad market database is inefficient because no single message appeals to all. Most of the time, your mail simply proceeds to spam boxes. Therefore, it makes sense to profile your target properly before launching your direct response marketing (DRM) campaign.
Tuesday, June 23, 2015
Direct mail has been an effective marketing medium for a very long time, and continues to be so even in this digital era. In fact, according to the Direct Mail Association Factbook, direct mail prompted a purchase in 65% of consumers in 2013. However, in spite of its proven results, many small business owners hesitate to employ direct mail marketing mainly because of its perceived high initial cost. What these business owners should know is that the cost can be very manageable with the help of seasoned direct mail services providers. Here are some tips on how you can trim down direct mail costs: Filter Your Mailing List Include only those prospects who have the greatest chances of conversion. You can save time, effort and money by focusing only on the right customers. To do this, create a profile for each market based on common attributes and demographics, and determine which group is more likely to respond to your direct mail.