Thursday, September 10, 2015
Do you think direct response marketing is outdated and ineffective? Many experts certainly don’t agree, and attest to the practice’s effectiveness in engaging more customers and increasing revenue. Small businesses serving only local markets, in particular, would find this strategy highly beneficial. Why Direct Marketing Is Still Relevant The use of postcards has long been done to reach target customers straight at their homes or places of business or work. It allows you to receive immediate feedback to your invitation, or to quickly assess how your customers respond. While technology-driven or online marketing techniques like mobile marketing and email ads may have more proponents, direct marketing still shows its effectiveness in reaping a better response from consumers.
Tuesday, September 8, 2015
Despite being an excellent marketing tool, the Internet can never provide the valuable fulfillment of customer interaction in a more personal level. Traditional marketing practices may be hard to implement in today’s digital age, but they bring the business to its target consumer closer and eventually foster a lasting relationship. Back then, the only way to promote a business’ products or special offers is either through public presentations or demos, or sending snail mails to individual houses. With the easy accessibility of the Internet through various devices, it is often believed that many old-school marketing practices have already been rendered obsolete—but that is not the case. Direct mail services have never left the marketing scene and are still as effective as other existing solutions due to its personalized appeal to recipients.