Tuesday, June 23, 2015
How to Make Direct Mail Services More Cost-Efficient for Your Business
Direct mail has been an effective marketing medium for a very long time, and continues to be so even in this digital era. In fact, according to the Direct Mail Association Factbook, direct mail prompted a purchase in 65% of consumers in 2013. However, in spite of its proven results, many small business owners hesitate to employ direct mail marketing mainly because of its perceived high initial cost. What these business owners should know is that the cost can be very manageable with the help of seasoned direct mail services providers. Here are some tips on how you can trim down direct mail costs: Filter Your Mailing List Include only those prospects who have the greatest chances of conversion. You can save time, effort and money by focusing only on the right customers. To do this, create a profile for each market based on common attributes and demographics, and determine which group is more likely to respond to your direct mail.